Chapters needed to launch with a complete digital presence capable of communicating a disruptive publishing model: combining the speed of artificial intelligence with the discernment of human editors. The primary UX and brand challenge was building trust in a traditional sector, structuring a full website that positioned the platform as an efficient solution (up to 85% faster than traditional methods) without sacrificing authorial voice or authenticity.

To optimize author acquisition, multiple capture formats were actively iterated and measured, ranging from conventional forms to interactive Typeform experiences with integrated video. This evolutionary process culminated in the development of a smart video-based intake flow that adapted its questions in real time based on user responses, drastically reducing friction and elevating the sophistication of the experience.

My Role

I designed the verbal-visual brand identity through a clean, elegant, and timeless Wordmark. Parallel to platform development, I executed the comprehensive design of the entire corporate website (navigation structure, product pages, services section, content hierarchy, and key conversion points) tailored to acquire authors and industry experts.