E-Commerce & Web Design

Bringing a physical and technical industry into the digital space requires an information architecture capable of educating and selling simultaneously. For Performance Footing, I designed an e-commerce website focused on simplifying the purchase of equestrian footing and soil stabilization systems.

The core of the project involved translating complex engineering specifications into intuitive visual resources. Through explanatory 3D diagrams and a categorization system based on actual ground requirements, we enabled B2B buyers and individual clients to frictionlessly grasp the technical value of the product.

The result is a high-converting platform featuring clearly structured product detail pages (PDPs), instant specification comparisons, and an optimized checkout process—a clean interface connecting industrial performance with a modern shopping experience.